UAC Management - world class entertainment management and consulting agency.

Company: UAC Management

Representative: Hristo Penchev

Position: Founder/CEO

How would you explain your business in one sentence to your grandmother?

We help talented artists grow their careers by connecting them with the right people, planning their next big steps and making sure they get the attention they deserve.

Where did the idea come from and what problem does it solve?

The idea came from years of watching talented artists struggle to break through the industry noise. Most don’t have access to the necessary resources or guidance, and end up stuck or giving up altogether. We stepped in to solve that by offering a tailored, hands-on approach, focusing on artist development, and ensuring musicians have access to the full cycle of services needed to thrive in today’s landscape.

How did you form a team? How do you know each other, why did you decide to work together?

Our team is formed from individuals with diverse backgrounds, but shared unconditional passion for the music industry. We have crossed paths in various projects - festivals, artist development ventures and international collaborations. What made us decide to work together is the mutual belief in what we are building: a forward-thinking company that genuinely cares about the artists and is prepared to break traditional molds to achieve results.

Was there a moment that almost turned you down?

It's impossible to avoid moments of hesitation, considering that we have been in the business for more than 12 years now, however ceasing our activity has never been an option.

The biggest mistake so far?

One of our biggest mistakes was underestimating the complexity of certain international markets. We jumped too quickly into expanding without fully considering regional differences, which led to some early missteps. However, it taught us to take a more calculated, data-driven approach when expanding globally.

The most valuable advice you would give to those after you?

Invest yourself in the process, rather than concentrating on achieving specific goals. Always make sure to work towards satisfying your passion and not your ego. Be prepared to adapt, and don’t be afraid to fail. The music industry is unpredictable, but with the right strategy, you can turn challenges into opportunities. Stay grounded, keep your eyes open for new trends, and, most importantly, build strong, authentic relationships.

How do you resemble the Bulgarians and how do you differ from them?

We do possess determination and resilience, with a drive to make things happen regardless of obstacles, which is a typical set of characteristics for Bulgarians. What sets us apart is our international mindset, as we are always looking beyond borders and traditional industry norms.

Why is Bulgaria a good (or bad) place to start a business?

Bulgaria is a great place to start a business because the overhead costs are low compared to many other markets, and the talent pool is underrated. However, challenges include navigating the bureaucracy and the fact that the local market is relatively small. That said, Bulgaria’s position as a gateway between East and West presents unique opportunities for international growth.

If you have a magic wand, which partner or investor would you like to bring to the team?

If we had a magic wand, we would love to bring Simon Cowell on board. His unparalleled expertise in talent discovery and artist development would be invaluable. Beyond his sharp industry instincts, Cowell’s global network and experience in building sustainable careers for artists align perfectly with UAC’s long-term vision of creating a lasting impact in the music world.

What are your goals? Where do you want to go from here on out?

Our goals are to expand UAC’s roster internationally and establish ourselves as the go-to agency for artists who want personalized and authentic career growth. We aim to deepen our partnerships with industry leaders while also continuing to discover and support rising talent across the globe.

Why did you become part of the BESCO team? 

BESCO is full of innovators and disruptors - people who are working to reshape Bulgaria’s business landscape. Being part of a network like BESCO means we are constantly learning, collaborating, and pushing the boundaries of what’s possible in our industry. It’s an environment where we feel we can grow and contribute meaningfully.

Additional information 

UAC Management continues to expand its network and its reach, partnering with some of the most innovative minds and platforms in the music world. Our goal remains to challenge industry norms, uplift our artists, and make a significant impact not only in music but in the creative industry as a whole. We're always seeking new opportunities to collaborate and innovate.